Content Marketing

The idea with content marketing is pretty simple. These days, people are bombarded by companies trying to sell them something. They become immune to it, in some cases even irritated. Especially if it’s on their social media streams. You need to change the way you contact potential customers.

At the same time, you need to think about branding, positioning and building your social media profiles, which are considered trust signals for potential customers.

That’s where content marketing can help

With content marketing, you create useful, engaging content to attract them to your website. Because you’re giving away something rather than promoting something, you’ll reach a larger audience.  It’s a great way to use social media to attract and retain customers. It’s also really cost effective.

But that’s just the tip of the iceberg. Really great content will be shared, which means it reaches an even bigger audience, for Free. It’s superb for branding and brand awareness.

1) It’s a great way to introduce your business to your audience. 2) It’s the best way to position yourself as an expert, by giving away this informative and practical content is a subtle way to show your audience that you are experts in your industry. And 3) for brand awareness you need to keep getting your business in front of your audience without pestering them. I can’t think of a more cost effective strategy than content marketing.

Additional benefits

Search Engine Optimization is another important component to your marketing strategy. 2 major components of a good SEO campaign are website traffic and links to your website. Content marketing brings visitors to your website, so they show Google you’re a valued website by your audience.

You’ll also get your content shared and referred to by other industry related websites, which helps to show Google that you’re well respected which is another signal they use to rank a website in Google’s search results.

Content marketing helps in so many ways. From sales to branding to SEO. And it’s measurable so you can see just how valuable it is.

 

 

How I Can Help

There are a variety of ways you can use my expertise. Some clients have me manage the entire content marketing strategy, from content creation to promotion. Other clients would have me on board to help create the strategy and manage the results. Here’s how I’ve been helping other clients.

  • I will help you research and design your content schedule. Having the right content plan is the foundation to a great content marketing strategy.
  • I can write the content or manage the creation of the content to ensure it’s engaging, informative and in keeping with your brand and company identity.
  • Using the right channels to promote the content is essential to content marketing. You need to get your content in front of your audience. This is something I specialize in.
  • Measure, fine-tune and report. The great thing about content marketing is that its results can be measured and optimized to get the best results.

If you’re interested in discussing how I can best help you with your content marketing, or digital marketing in general, I’m happy to meet up face-to-face if you’re around the Shrewsbury area or alternatively, feel free to call for an informal chat on XXXXXXXXXX or email me on XXXXXXX@gamil.com

 

 

Content Marketing

The idea with content marketing is pretty simple. These days, people are bombarded by companies trying to sell them something. They become immune to it, in some cases even irritated. Especially if it’s on their social media streams. You need to change the way you contact potential customers.

At the same time, you need to think about branding, positioning and building your social media profiles, which are considered trust signals for potential customers.

 

 

 

That’s where content marketing can help

With content marketing, you create useful, engaging content to attract them to your website. Because you’re giving away something rather than promoting something, you’ll reach a larger audience.  It’s a great way to use social media to attract and retain customers. It’s also really cost effective.

But that’s just the tip of the iceberg. Really great content will be shared, which means it reaches an even bigger audience, for Free. It’s superb for branding and brand awareness.

1) It’s a great way to introduce your business to your audience. 2) It’s the best way to position yourself as an expert, by giving away this informative and practical content is a subtle way to show your audience that you are experts in your industry. And 3) for brand awareness you need to keep getting your business in front of your audience without pestering them. I can’t think of a more cost effective strategy than content marketing.

 

 

 

 

 

Additional benefits

Search Engine Optimization is another important component to your marketing strategy. 2 major components of a good SEO campaign are website traffic and links to your website. Content marketing brings visitors to your website, so they show Google you’re a valued website by your audience.

You’ll also get your content shared and referred to by other industry related websites, which helps to show Google that you’re well respected which is another signal they use to rank a website in Google’s search results.

Content marketing helps in so many ways. From sales to branding to SEO. And it’s measurable so you can see just how valuable it is.

 

 

 

 

How I Can Help

There are a variety of ways you can use my expertise. Some clients have me manage the entire content marketing strategy, from content creation to promotion. Other clients would have me on board to help create the strategy and manage the results. Here’s how I’ve been helping other clients.

  • I will help you research and design your content schedule. Having the right content plan is the foundation to a great content marketing strategy.
  • I can write the content or manage the creation of the content to ensure it’s engaging, informative and in keeping with your brand and company identity.
  • Using the right channels to promote the content is essential to content marketing. You need to get your content in front of your audience. This is something I specialize in.
  • Measure, fine-tune and report. The great thing about content marketing is that its results can be measured and optimized to get the best results.

If you’re interested in discussing how I can best help you with your content marketing, or digital marketing in general, I’m happy to meet up face-to-face if you’re around the Shrewsbury area or alternatively, feel free to call for an informal chat on XXXXXXXXXX or email me on XXXXXXX@gamil.com